Adoption Manager
Drive the adoption of new digital tools across a dealer network so launches become lasting business value. You will prepare users for change, enable support teams, and build an active adoption community.
CONTEXT
Our client, a major player in its sector, is preparing its dealer network for a wave of new digital tools, functionalities, and ways of working. Launching a tool is easy; making it stick is much harder. This role exists to turn announcements into habits, habits into business value, and a dispersed network into an active community of confident users. The mission is part change management, part enablement, and part storytelling, with end-to-end responsibility for adoption.
ACTIVITIES
- Translate knowledge into practical adoption plans for the dealer network.
- Prepare users for change through communication, training, and clear usage journeys.
- Enable the DRM team and service desk to support new tools and ways of working.
- Build and animate an active dealer adoption community to share practices and feedback.
- Monitor adoption metrics, identify friction points, and drive continuous improvement.
EXPECTED ACHIEVEMENTS
- Turn digital launches into sustainable usage and measurable business value.
- Increase dealer confidence and reduce support requests caused by unclear adoption.
- Create a repeatable adoption engine that can support future digital rollouts.
ENVIRONMENT
Digital adoption, change management, training and enablement, service desk collaboration, community animation, adoption monitoring, stakeholder engagement, and continuous improvement practices.