Digital Marketing Manager
This mission seeks a senior marketing expert to redefine investment-product customer journeys through data, technology and omnichannel optimisation. The role combines campaign strategy, personalisation and predictive analytics to make every customer interaction more relevant and measurable.
CONTEXT
Our client, a major player in its sector, wants to redefine how customers experience investment products by connecting data, technology and marketing optimisation into one coherent journey. The ambition is not simply to run more campaigns, but to build an omnichannel marketing engine that understands customer signals, personalises interactions and learns from every engagement. This requires a senior marketing expert who can move comfortably between strategy and execution, work in an Agile environment and use AI-powered personalisation and predictive analytics to make customer relationships more relevant. The role sits at the intersection of marketing, data and customer experience, where strong ideas must be proven through measurable outcomes.
ACTIVITIES
- Design and implement data-driven omnichannel marketing campaigns for investment products, from audience definition to activation and measurement.
- Optimise customer journeys by mapping touchpoints, identifying friction and testing personalisation, timing, channel and message variations.
- Leverage AI, predictive analytics and customer segmentation to improve relevance and marketing performance.
- Collaborate with data, digital, product, compliance and agency stakeholders in an Agile operating model.
- Define campaign KPIs, monitor performance, run experiments and convert insights into clear recommendations for continuous improvement.
EXPECTED ACHIEVEMENTS
- Increase campaign relevance and engagement by replacing generic marketing flows with targeted, insight-led customer experiences.
- Improve conversion and retention across investment product journeys through disciplined testing and optimisation.
- Establish reusable personalisation and measurement practices that can scale across segments and channels.
- Raise the marketing team's data confidence by making performance drivers visible, actionable and connected to customer value.
ENVIRONMENT
- Agile ways of working, cross-functional squads, sprint reviews and iterative campaign delivery.
- Marketing automation, CRM, analytics, customer journey orchestration and omnichannel activation platforms.
- AI-powered personalisation, predictive analytics, segmentation and experimentation frameworks.
- Performance dashboards, compliance-aware marketing processes and stakeholder collaboration across business and technology teams.